WHAT IS A BRAND?
This is an idea, which unites the residents of the region.
Brand is an image and recognizability of the region.
It is a story about us, which we tell to the world.
And the reaction of the world will depend on our presentation of the story.
The successful brand will allow Cherkasy region to more effectively build its own competitive advantages, attract investment, tourists and talents, export its products and to change stereotypes.
Branding is not a short-term project, it's a strategy.