Our team

Working group participants

Roman Karmannik

Deputy head of Cherkasy regional state administration

Vasyl Stetsenko

Head of the Department of regional development of Cherkasy regional state administration, head of the working group

Dmytro Pyvak

Head of economic development division of the Department of regional development of Cherkasy regional state administration, deputy head of the working group

Iryna Kozmina

Chief specialist of the section of economic development of the Department of regional development of Cherkasy regional state administration, secretary of the working group

Denys Andrushchenko

Manager of Geekhub

Anna Babkova

Representative of UNDP in Cherkasy region

Vita Vdovychenko

Head of the division of investment, international cooperation and regulatory policy of the Department of regional development of Cherkasy regional state administration

Valentyna Vysochyn

Director of the tourist agency "Mandrivnyk", head of the public organization "Cherkasy Region Hospitality Association"

Tetiana Volochay

Head of "Urozhay Hromadi Charitable Foundation"

Olga Kasyanova

Head of KasyaNova Event

Tetiana Kovalchuk

Project manager and coach of the public organization "Moloda Cherkashchyna"

Oleksii Malytskii

Founder of Agency of Tourism Initiatives

Lesia Ostrovska

Owner of the hotel and restaurant complex "Dykyi Khutir", head of the public organization "Tourism movement of Chyhyryn region"

Maryna Pustovhar

Head of the city promotion section of the division of information policy of Cherkasy city council

Liubov Ropalo

Director of Cherkasy Regional Development Agency

Serhii Slynko

Head of Cherkasy regional office of U-LEAD with Europe Program

Oleksandra Telizhenko

Honored artist of Ukraine, owner of TELIZHENKO fashion house

Olesia Telizhenko

Fashion designer of TELIZHENKO fashion house

Ihor Chava

Head of the municipal enterprise "Tourism and information centre of Drohobych", analyst of Agency of Tourism Initiatives

Maryna Guryanova

Coordinator of Ukrainian initiative "Active community" of Ukrainian public association "Institute "Respublica", head of the public organization "Community media hub"

Anastasiya Negoda

Head of "Cherkasy IT Cluster"

Nataliia Popova

Co-owner of LLC "Way Up Company"

Maryana Andrushchenko

Manager of communities Plan B. Idea Boot Camp and Remote Work UA

Mykhailo Protsenko


Brand makers

Developers of the logo, identity, marketing strategy

  • Oleh Bilyi, director of the design studio "White Design Studio". Oleh has developed brands of such cities as Drohobych, Kalush, Chornobyl, Boryslav, Kamianka-Buzka and Rakhiv district.
  • Dmytro Bulanov, director of the creative buro Dmytro Bulanov creative buro. Dmytro has developed tourism brands for Zaporizhzhia, Henichesk, and Skadovsk districts.
  • Ihor Chava and Oleksii Malytskyi, experts of the Agency of Tourism Initiatives of Drohobych. They have prepared the strategies of the strategic development of Cherkasy region, which we are now implementing.

The story

Learn more about the process

Analysis of the region’s opportunities

After the detailed analysis of the region (July-September 2019), the Department of regional development of Cherkasy regional state administration has initiated the development of the region’s brand.

The experts of the Agency of Tourism Initiatives, which already had the successful experience in the regions’ brands development, have been invited for cooperation.

Slogans discussions

The working group has united people, who represent different spheres of life in order to start the brand creation process (October 2019).

It was decided to start with the slogan contest. After all, the proper slogan was to help the team in developing the brand. When more than 200 variants were received, the working group worked them out and voted for the best three ones.

Moreover, in 2019 we have launched this website and have started the information campaign. As a result, in the period from September 2019 till January 2020 we have received over 400 publications in the media and social networks and 10 TV and radio broadcasts.

Tourism forum in Cherkasy

On December 132019 the Department together with the Public Association “Cherkasy Region Hospitality Association” held in Cherkasy Art Museum the 4-th Tourism forum of Cherkasy region “Let’s create a BRAND of Cherkasy region”.

The presentation of the initiative on brand development was held and the partners from Drohobych, Kyiv and Ternopil shared the best practices. They explained to the guests why it was important to have a brand of the region.

More than 80 representatives of the tourism business, authorities and the public attended the event. Also Vita Vdovychenko has presented the TOP-3 slogans of the region. The community was offered to choose the best one.

Investigation of the region

Dmytro Bulanov and Oleh Bilyi who were entrusted with the development of the brand according to the chosen slogan (Cherkasy region – the land of great power), went on a trip to the region.

They have visited various museums and monuments, reserves and picturesque places of the region. Their aim was to identify the unique elements of Cherkasy land.

More detailed information in The Village article.

Presentation of the identity

Several months of work resulted in a logical conclusion – the presentation of identity, brand, and marketing strategy on July 312020. The team celebrated this event with a bright presentation in the fresh air in Kholodnyi Yar.

According to experts, work on the brand has just begun. As the residents of the region themselves will give the meaning to the brand and breathe life into it. Every time when they use it.

Find us in social networks by the hashtag #landofgreatpower