A place, where the Ukrainian state was born.
A land of the Trypillia culture – one of the brightest phenomena of the ancient history of Europe. A place where the Cossack Ukrainian state led by Bohdan Khmelnytsky was built. A homeland of Taras Shevchenko, the world-famous Ukrainian poet.
A picturesque region with a rich history – Cherkasy, the Place of Power.
The brand identity “Cherkasy region – the land of great power” was developed by White Studio and Bulanov Büro. It was presented on July 31, 2020, in one of the power places – Kholodnyi Yar near the Oak of Maksym Zalizniak.
The logo and the identity were positively met by the public, the team of the Department of regional development of Cherkasy regional state administration, and the partners.
It was the final preparatory stage of the region’s brand implementation. The strategy of the tourism development was taken as a basis.
An idea, which unites the residents of the region.
A brand is an image and recognizability of the region. It is a story about us, which we tell to the world.
The successful brand will allow the Cherkasy region to attract investment, tourists, and talents, export its products, and challenge stereotypes.
Branding is not a short-term project, it’s a strategy.
Success depends on every resident of the Cherkasy region.
They help to create the Cherkasy region's brand
We are grateful for informing about the initiative